Nov 19 2012

Hearts in Need…

With the Northeast Corridor still reeling from the impact of Superstorm Sandy, efforts of stalwart agencies like the Red Cross are paramount.  For more than a century, the American Red Cross has been coming to the aid of those in need.  As a way of giving back, and helping the communities where I live and work, I decided to push forward with a creative treatment that had been kicking around in my head for a while…one that seemed an all-too-perfect fit for the Red Cross.

Teaming once again with Director Josh Mawer, we created an ad that we branded for the non-profit’s vital emergency relief work in the aftermath of Sandy.  I wrote, produced, and co-edited the spot, with Josh taking up the directing reins once again. This teaming is quickly becoming one of the better creative collaborations I’ve formed over the years.  DP Steve Perrong brought his aesthetic prowess to the project, lensing the spot beautifully on his EPIC.  With the help of a pristine set of Cooke S4 Primes, courtesy of 1st AC Tom Fanelle, the spot takes full advantage of some great locations in and around the Philly area…not to mention a stunning eventide opener in Rittenhouse Square.

This was an extremely personal project, and I couldn’t be more proud of the way it all came together. Check it out here:

The spot is driven by a tremendously catchy tune, courtesy of the Brooklyn-based ‘American Authors’.  The band, who graciously offered up their hit track ‘Believer’ for the cause, is quickly catching fire…look for them to be big next year. My 8-year old niece, Frankie, lent her voice for the fitting VO. An additional shout-out of thanks to local Philadelphia vendors Videosmith, Get-Kinetic, Expressway Grip, and Location Lighting, who all donated equipment, personnel, and support, effectively rounding out one of my favorite projects on the year by far.


Nov 11 2011

A Choice Cut of ‘Angus’…

Every once and a great while, the Philly Film Office ‘Hotline’ offers up some legitimate virtual body dragging.  In my case, it happened when a listing posted by Producer/Director Bernard Gray of Diamond Entertainment Productions caught my attention.  The post led me to reach out to Bernard directly, and it didn’t take me long to realize he was a sharp fella.

Bernard, along with his Diamond Entertainment producing partner Richard Harris, are currently developing a feature film script penned by local Philly Screenwriter David J. Greenberg.  “Angus” tells the story of Brian Brooks, a successful model who has grown tired of being treated like a piece of meat, and decides to make a go at a possible acting career…awkward & laughable/relatable moments ensue.

This actually marks my second go-round with Writer David Greenberg, as we optioned a script of his while I was staff producing at GK…& as for Bernard and Richard, I’m intrigued, and eager to see where the collaborative possibilities might lead.


Sep 7 2011

NICE GUYS FINISH…FIRST?

With his latest win at this years Atlanta Motor Speedway, NASCAR’s Jeff Gordon was propelled to the rank of third all-time in racing history.  While the win was only his third of the season, it constituted his 85th lifetime, placing him on the top-3 list behind only Richard Petty and David Pearson.  And while it’s highly unlikely he’ll be able to overtake Petty’s 200 wins all-time, he does have a legitimate shot at Pearson’s record of 105.

Now I don’t fancy myself a super-fan of NASCAR, as it’s been my experience that you’re either a ‘race guy’ or your not.  A solid case in point, the producer I just worked with on my last project certainly was…Brian, you know who you are.  Having said that, claiming to not know who Jeff Gordon is because you’re not a race fan is like saying you’ve never heard of Tiger Woods because you don’t follow golf.  After all, guys like that are just as much pop-culture icons as they are representatives of their respective craft.

I, for one, found Mr. Gordon to be a swell fellow when I had the unique opportunity of working with him ealier this year.  I produced a spot for a pharma client that used Jeff and his wife (model Ingrid Vandebosch) as its lead spokes-folks.  The campaign, directed by Kevin Hack of Get-Kinetic and shot on the RED One by DP JR Campbell, was aimed at raising awareness for parents to the dangers of Pertussis (also known as whooping cough).  Both Jeff & Ingrid were enjoyable to work with, making the otherwise hectic production schedule far smoother than it likely should have been.

So again, my hat’s off to a nice guy who actually does get to finish first…apparently 85 times and counting.