Hearts in Need…

With the Northeast Corridor still reeling from the impact of Superstorm Sandy, efforts of stalwart agencies like the Red Cross are paramount.  For more than a century, the American Red Cross has been coming to the aid of those in need.  As a way of giving back, and helping the communities where I live and work, I decided to push forward with a creative treatment that had been kicking around in my head for a while…one that seemed an all-too-perfect fit for the Red Cross.

Teaming once again with Director Josh Mawer, we created an ad that we branded for the non-profit’s vital emergency relief work in the aftermath of Sandy.  I wrote, produced, and co-edited the spot, with Josh taking up the directing reins once again. This teaming is quickly becoming one of the better creative collaborations I’ve formed over the years.  DP Steve Perrong brought his aesthetic prowess to the project, lensing the spot beautifully on his EPIC.  With the help of a pristine set of Cooke S4 Primes, courtesy of 1st AC Tom Fanelle, the spot takes full advantage of some great locations in and around the Philly area…not to mention a stunning eventide opener in Rittenhouse Square.

This was an extremely personal project, and I couldn’t be more proud of the way it all came together. Check it out here:

The spot is driven by a tremendously catchy tune, courtesy of the Brooklyn-based ‘American Authors’.  The band, who graciously offered up their hit track ‘Believer’ for the cause, is quickly catching fire…look for them to be big next year. My 8-year old niece, Frankie, lent her voice for the fitting VO. An additional shout-out of thanks to local Philadelphia vendors Videosmith, Get-Kinetic, Expressway Grip, and Location Lighting, who all donated equipment, personnel, and support, effectively rounding out one of my favorite projects on the year by far.

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