Jan 29 2016

2016, ‘New Direction’

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With the new year off to a quick start, I found myself in Vermont to ring in ’16 with a chill.  Field Producing the television spot campaign for Governor hopeful Bruce Lisman kept me close enough to the slopes to wish for more downtime, but also busy enough to shake off the frigid temp’s that barely broke freezing during my entire stay.

Teaming with agency client Jamestown Associates, and Director/DP Kevin Hack, I was on the ground with the Lisman camp as we compiled footage for a handful TV ads.  And while initially skeptical that I’d be able to secure experienced crew locally, I’m indebted to Adam Lukens, and the entire Queen City Lighting clan, for all of their hard work and support during our shoot.

Here’s the intro TV :60 ‘New Direction’, that hits the air in the lead off spot.


Sep 7 2011

NICE GUYS FINISH…FIRST?

With his latest win at this years Atlanta Motor Speedway, NASCAR’s Jeff Gordon was propelled to the rank of third all-time in racing history.  While the win was only his third of the season, it constituted his 85th lifetime, placing him on the top-3 list behind only Richard Petty and David Pearson.  And while it’s highly unlikely he’ll be able to overtake Petty’s 200 wins all-time, he does have a legitimate shot at Pearson’s record of 105.

Now I don’t fancy myself a super-fan of NASCAR, as it’s been my experience that you’re either a ‘race guy’ or your not.  A solid case in point, the producer I just worked with on my last project certainly was…Brian, you know who you are.  Having said that, claiming to not know who Jeff Gordon is because you’re not a race fan is like saying you’ve never heard of Tiger Woods because you don’t follow golf.  After all, guys like that are just as much pop-culture icons as they are representatives of their respective craft.

I, for one, found Mr. Gordon to be a swell fellow when I had the unique opportunity of working with him ealier this year.  I produced a spot for a pharma client that used Jeff and his wife (model Ingrid Vandebosch) as its lead spokes-folks.  The campaign, directed by Kevin Hack of Get-Kinetic and shot on the RED One by DP JR Campbell, was aimed at raising awareness for parents to the dangers of Pertussis (also known as whooping cough).  Both Jeff & Ingrid were enjoyable to work with, making the otherwise hectic production schedule far smoother than it likely should have been.

So again, my hat’s off to a nice guy who actually does get to finish first…apparently 85 times and counting.