Grow Up, Already!

While still in high school, I toiled for a short stint as an overnight stocker, courtesy of my local supermarket.  And while it’s not necessarily my pinnacle employment memory, there was something uniquely covert about having the run of a store that was completely off limits to the public.  Well in perfect #TBT, or more appropriately Wednesday in to Thursday, fashion, I recently had a chance to run amok once again during an overnight commercial shoot in the unassuming PA ‘burbs.  The obliging green grocer this time around was the Swarthmore CoOp, and the contemporary corner market proved to be an impeccable backdrop, and an extremely film friendly location.

This episode of Donnybrook After Dark was in support of the ‘Grow Up’ campaign, for non-profit Generation Opportunity.  Teaming once again with longstanding agency ally Jamestown Associates, my crew and I took to the aisles to produce a comedic commentary on the current state of the National Debt…frozen food, veggie, and organic aisles alike.  And Swarthmore’s tasteful and artistic end caps will make for a great place to vfx in a variety of GenOpp’s alarming stats to boot.

While the free-flowing caffeine, graciously sponsored by our hosts, certainly helped with the voluntary insomnia, so did the fact that the shoot ended up being a heck of a lot of fun.  Crew, client, and talent alike were energized for the duration, and by sun up we’d succeeded in capturing ample assets for an entertaining and informative spot.

A super-sized thanks to my good friend Ann Gillette, for yet another miraculous 11th hour casting assist.  May your miracle well never run dry.  And to the perpetual movers and shakers over at Expressway, many thanks for the provisioned grip heads and gear…especially given that it was none other than Philly’s own Starsky & Hutch team of Dave Greenplate & Phil Tartaglione.


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