Run Justin, Run!
There are certainly less enjoyable, and far less aesthetically pleasing filming locales in the US than Santa Barbara, dubbed by many as the American Riviera. So when the central Cali-coastal town was selected as the backdrop for Congressional hopeful Justin Fareed‘s intro TV campaign, it was collectively decided to shoot as much of the beachside oasis as possible.
In his ‘Determined’ TV :30, Fareed uses his athleticism to his distinct advantage, offering that the approach to Congressional success will mirror his determination in football and in life. With Forrest (or Lola, pick your pop-culture poison) induced fervor, the spot features Justin running in, through, and out of town…and then tirelessly running some more. And it does an admirable job of connecting Fareed to his constituents through a series of waves, head nods, and horsebacked hat tips in the process.
Local fixer Rob DaFoe did a fantastic job of laying the advance groundwork for this geographically expansive undertaking, and Steadicam Op David Shawl captures the fluidity to perfection for Director/DP Steve Perrong. A huge shout out of gratitude is also due Ray @ Santa Barbara Grip & Lighting, for his tireless efforts and support, as well as the Santa Barbara Film Commission for its graciously offered latitude and assistance.
The spot was voiced by conservative celeb Bruce McGill, who I’ve had the pleasure of working with on numerous occasions now. A gentleman and a scholar, Bruce brings his A-game every time. And thanks as always to Kevin @ Mai Tai Studios in Burbank, Bruce’s preferred VO partner in crime.
